Usually, companies run competitions in order to generate goodwill in the brand, and ultimately, to grow sales. Otherwise, it’s just giving stuff away for nothing. I was happy to win a chocolate shoe in a competition in my local paper. Presumably, the paper was looking to increase engagement and loyalty Read more…
I wanted to buy something particular for the house, so I searched online to find a local supplier. Website 1 was gorgeous. I visited their (real-life) shop. The site said it closed at 4pm and I got there at 3:45 but found the shutters down. It seems they now close Read more…
Although e-newsletters may be past their peak, they are still a great way of keeping in touch, reminding people you exist and are thinking of them, and getting clickthroughs to your website or blog.
With that in mind, we all want to get more newsletter subscribers. Here are seven ways you might not have thought of:
1. Don’t call it a ‘newsletter’
Hardly anyone signs up for newsletters any more. Our inboxes are overloaded and we’re all too busy to read the newsletters we’ve already subscribed to. What’s more, your (more…)
I’m not fussy about much but I am fussy about tomato. I just don’t like it (raw is OK, but I can barely abide being in the same room as the cooked stuff – yuk!)
So you might wonder what I was doing in a Pizza Express.
This genuine piece of text was sent to me today. I particularly love the irony of the penultimate sentence. If you have any idea what it means, please submit your translation in the comments – thank you. I absolutely agree that that’s so, today. I would put forward the hypothesis Read more…
The house-cat is a four-legged quadruped, the legs as usual being at the corners. It is what is sometimes called a tame animal, though it feeds on mice and birds of prey. Its colours are striped, it does not bark, but breathes through its nose instead of its mouth. Cats Read more…
At a meeting I attended recently, the speaker ended by showing this award-winning video by Glasgow agency, Purplefeather:
Fellow audience members loved it, and with nearly 20 million views, the video has certainly gone viral.
But it’s not the original. (more…)
People often ask how I keep track of my copywriting work, so here’s the at-a-glance progress chart I use.
As each project runs, you simply move Post-It Notes along the grid from left to right. Note that the columns with red headings are ‘action by you’; the columns with black headings are ‘action by your client’.