Not only does the Terrible Talking Till know when I’m using bags from another supermarket (it keeps announcing ‘Unrecognised item in the bagging area’) but it also also knows what products I buy and prints out coupons accordingly. Yesterday, it offered me Marmite-flavoured crisps. It wouldn’t dare do that if Read more…
Makes you laugh, makes you cry… [youtube http://www.youtube.com/watch?v=NB3NPNM4xgo&fs=1&hl=en_US]
[Edited to add: Since LinkedIn discontinued their ‘Answers’ feature, this article is now 3 tips about using LinkedIn. See below.] 1. Have a good professional profile (like a CV), that is rich in keywords for search engines (e.g. in the ‘Professional Headline’ section found under ‘Edit profile’). It should also Read more…
Read the guest post I wrote for Birds on the Blog
Dear Clients, Please stop asking me to write copy that describes how passionate you are about your business. Your customers don’t care about “your passion”. They only care what YOU can do for THEM. Thanks in advance. Me x P.S. While you’re at it, please don’t ask me to include Read more…
I heartily approve of the Tesco Mobile ‘no big ideas’ ad, below. Instead of sponsoring racing cars, sporting events or major teams, they give back to their customers in the form of triple Clubcard points. On the other hand, Nationwide Building Society sponsors the football. I wish they wouldn’t. I’d Read more…
You have to be a certain age to remember the Waltons, with its closing ‘g’night’ scene. For all those who missed it the first time round, EDF Energy have brought it back to life (i.e. recycled it) with their new Eco Manager ad. G’night, Gran’ma.
Read the guest post I wrote for Birds on the Blog
As soon as I saw the opening image of this new Cadbury’s ad, I knew we were in for a treat! And so it came to pass. If I gave out ‘ad of the week’ awards, they’d win it.
When any ad is posted on YouTube, one of the most popular comments seems to be ‘What music are they playing?’ In the new Heinz ad, they are whistling Elvis’s ‘Love me tender’ as they blow on hot soup. Good choice. And now it’ll be stuck in my head all Read more…