I saw this ad on the train yesterday, and read it several times out of pure enjoyment. How refreshing to see the copy over-riding the visuals (because we all know what mattresses look like). What a nice, simple, sunny brand (makes sense, it’s about waking happy). Even the offer code Read more…
There are some great ads out there that share a message rather than promote a product. Here’s one. https://www.youtube.com/watch?v=JHixeIr_6BM
A warm voice reads: “You wouldn’t shampoo without conditioning, so why not use a combination thrush treatment like Canesten Combi to soothe the external itch AND clear the internal infection.” First, I reckon some people DO shampoo without conditioning. Second, there is absolutely no logical connection between washing your hair Read more…
For years I’ve been banging on about how what other people say about you is more convincing than anything you say yourself. Even the car brands are now taking this on board, with the Kia ad focusing on reviews… http://www.youtube.com/watch?v=lFURlO9bCtM Ford’s new ad even includes a song about them! All Read more…
http://www.youtube.com/watch?v=WPkByAkAdZs So, for me, this is the best ad the world has ever boldly seen.
Hyundai tried marketing a new car as ‘safe for suicide’. Such a bad idea. How did it ever get through? Unsurprisingly, the ad was killed. Top tip: Go to your local supermarket and buy a packet of Common Sense. Find out more on the BBC website.
QR code stands for Quick Response code. They are the ugly little squares you’ve probably seen appearing all over the place. You scan it with your smartphone (you need to download a QR code reader app first – free) and it takes you direct to a web page without you Read more…
Last week, I took my car for a service at WJ King in Bromley. As always, the staff on the phone and in person treated me exceptionally well. But what really amazed me was this experience: When I dropped off the car “There’s been a product recall on your car.” Read more…