As you may know, I originally trained as a journalist. That’s where I first learned interviewing skills. Then I worked as a senior manager of a creative department in the corporate world and had to conduct interviews to recruit staff. These days, I interview the clients of my clients in Read more…
I was re-reading one of my favourite books recently and found this passage: I’m thinking of an unexpectedly diverting documentary I chanced upon three or four years ago comparing the marketing of proprietary healthcare products in Britain and the United States. he gist of the programme was that the same Read more…
Friday 23 March
Log on and check my bank account to see whether anyone has paid me overnight. No. Hmph.
Check my emails.
Some spam (filtered into a separate folder), some newsletters, some invitations to networking events, and a money-off pizza offer.
Drive to West Wickham to run a 1-hour one-to-one blogging workshop. The client is excited about the possibilities this gives to promote her business. It’s fun and there’s lots of information to share, so I stay a bit longer.
Get back to find the post has arrived. Hoorah, it contains a cheque for an overdue payment! Yes, some clients do still pay by cheque. Not many, but some.
Tweak the copy I wrote yesterday. Four articles, about 1,800 words. Three of them flowed quite nicely straightaway; I’m struggling a bit with the fourth. Do a bit of Internet research and finally wrestle it into a shape I’m satisfied with. Email the draft copy to the client. He instantly replies, asking me to send my invoice. I like this client!
Check my emails, Twitter and Facebook.
Hold a 45-minute phone conversation with someone who might want me to (more…)
There’s a whisper down the line at 11.39
When the Night Mail’s ready to depart,
Saying ‘Skimble where is Skimble has he gone to hunt the thimble?
We must find him or the train can’t start.’
All the guards and all the porters and the stationmaster’s daughters
They are searching high and low,
Saying ‘Skimble where is Skimble for unless he’s very nimble
Then the Night Mail just can’t go.’
At 11.42 then the signal’s nearly due
And the passengers are frantic to a man —
Then Skimble will appear and he’ll saunter to the rear:
He’s been busy in the luggage van!
He gives one flash of his glass-green eyes
And the signal goes ‘All Clear!’
And we’re off at last for the northern part
Of the Northern Hemisphere!
What other people say about you is more convincing than anything you may say yourself. If you sell a service, you need testimonials on your ‘About’ page, as a sub-page in the ‘About’ section of your site, or maybe even on every page. Testimonials should be in the form of Read more…
With thanks to Doug Jenner who inspired part of this article, here are some typical examples of what NOT to write on your ‘About’ page, and my explanation of why it’s not helping your marketing effort if you do. “We are passionate about what we do” Who cares? Even when Read more…