“I’d like to write my own marketing copy but I find it awkward to talk about myself.” “The best way to promote your services is to get someone else to do it for you.” “What do you mean?” “Prospects are Read more…
The headlines scream ‘Boris says you MUST stay at home’. But the streets near me (Beckenham, south London) seem almost as busy as ever. In April 2020, the London Underground was running at just 4-5% capacity. On 4 January 2021, Read more…
We were enjoying Christmas lunch at my parents’ house when the doorbell rang. An unusual occurrence on Christmas Day. My Dad answered the door, we overheard a muffled conversation, then he scurried to make a phone call before returning to Read more…
If you were challenged to a duel, you’d be invited to choose your weapon. Fists would fight fists, swords would fight swords, and guns would fight guns. Clearly, a gun would win in a sword fight and a sword would win Read more…
October has been conference season. One of the events I attended was the Speaking Business Summit – online of course. The European speakers gave a presentation about innovation in speaking which made me feel really old. It seems tools from Read more…
Q. Which dinosaur knows the most words? A. A thesaurus Q: What happened when the verb asked the noun to conjugate? A: The noun declined Q: Why did Shakespeare only write in ink? A: Pencils confused him — “2B or Read more…
Did you see the news that the Argos catalogue is never to be seen again? It makes me a bit sad. But production, print and postage are expensive, so I understand why. And they will continue to sell online. As Read more…
Before you choose your copywriter, here are some of the questions to ask (with our answers): How long have you been a professional copywriter? I have worked as a full-time copywriter since 1983. I project manage a handpicked team that Read more…