Wordy humour
Word jokes
Q. Which dinosaur knows the most words? A. A thesaurus Q: What happened when the verb asked the noun to conjugate? A: The noun declined Q: Why did Shakespeare only write in ink? A: Pencils confused him — “2B or Read more…
Writing Without Waffle
End of an era
Did you see the news that the Argos catalogue is never to be seen again? It makes me a bit sad. But production, print and postage are expensive, so I understand why. And they will continue to sell online. As Read more…
Writing Without Waffle
12 questions to ask before you choose your copywriter
Before you choose your copywriter, here are some of the questions to ask (with our answers): How long have you been a professional copywriter? I have worked as a full-time copywriter since 1983. I project manage a handpicked team that Read more…
Writing Without Waffle
Copywriter Club
At 20m, Charlie is possibly the youngest visitor to my #Copywriter Club on Facebook, now with 900+ members. I’m running a webinar for them next week, and launching a mentoring programme. (He’s the grandson of Kay, one of my team.)
Writing Without Waffle
How disappointing
I have two sisters and a brother. As children, we shared a Scalextric set. I think it was set up in a figure of eight, with a hill at one end. I remember our cat, Sandie, jumping from one loop Read more…
Writing Without Waffle
I’m extraordinarily fond of gypsum.
When I was at junior school, aged about 7 or 8, we were tasked with writing an essay about it*. Obviously, there was no such thing as Google back then. I sent a letter to the Gypsum Association requesting some Read more…