Before you choose your copywriter, here are some of the questions to ask (with our answers): How long have you been a professional copywriter? I have worked as a full-time copywriter since 1983. I project manage a handpicked team that Read more…
At 20m, Charlie is possibly the youngest visitor to my #Copywriter Club on Facebook, now with 900+ members. I’m running a webinar for them next week, and launching a mentoring programme. (He’s the grandson of Kay, one of my team.)
I have two sisters and a brother. As children, we shared a Scalextric set. I think it was set up in a figure of eight, with a hill at one end. I remember our cat, Sandie, jumping from one loop Read more…
When I was at junior school, aged about 7 or 8, we were tasked with writing an essay about it*. Obviously, there was no such thing as Google back then. I sent a letter to the Gypsum Association requesting some Read more…
A sniglet is word made up to describe something for which no dictionary word exists. The term was conceived by comedian Rich Hall in the 1980s TV comedy series Not Necessarily the News. Some examples: Aquadextrous: Possessing the ability to turn the bathtub faucet with the Read more…
Have you read the book Who Moved my Cheese? Four characters live in a maze. They become used to finding cheese in the same corner every time… but one day, it isn’t there. The two humans keep going back to Read more…
I don’t know about you, but this is the pattern I’ve seen in recent months: March: People went into shock because we haven’t faced a global pandemic like this in our lifetime. We copywriters were kept busy dealing with lots Read more…