Meet Domino, my new ten-year-old rescue cat. After a couple of weeks, I noticed he was unusually twitchy. He had these episodes every couple of evenings for a few minutes where he licked frantically, his back muscles rippled and he kicked Read more…
I woke up at 4am. “Oh no, the bath is the wrong way round, the lights are in the wrong place, I’ve ordered the wrong vanity unit and the feature wall needs to be on the opposite side!” I lay Read more…
Do you promote your brand, product or service to other businesses? If yes, you’re in B2B rather than B2C (business to consumer). There is a rumour that B2B copywriting should be more formal. Also, that B2B copywriters are hard to Read more…
I co-hosted Steve Bustin’s ‘Speech Club’ last night, where he deconstructed Michelle Obama’s 2016 Democratic National Convention Speech. One of the things she said was that the Obamas teach their daughters to ‘go high’ when other people ‘go low’. She Read more…
Hope you love this six-minute clip as much as I do: P.S. I don’t speak Welsh although I do know a few words. My favourite is Ach-y-fi: an expression of disgust or abhorrence.
You may have noticed what divisive times we’re living in. Extremes of opinion are splitting families and friends. Here are just a few examples: Trump v Clinton Brexit v Remain Masks v No masks Vaccination v Non-vaccination Russia v Ukraine Read more…
I spoke to Shelle Rose Charvet, author of Words That Change Minds, about how to use the language of influence in your copywriting. Watch the 20-minute recording here, with my added commentary in the titles to enhance your viewing pleasure.
This parody song by ‘Weird Al’ Yankovic might be 10 years old but the message is still relevant.