Writing Without Waffle
A little story about Staples
20 years ago, when I left corporate life as an in-house copywriter to set up as a freelancer, I decided to trade as ‘Comms Plus’. Comms, I thought, for written and spoken communications. Plus a little extra: results, positivity, a Read more…
Writing Without Waffle
Driving traffic to your website
I believe websites have two audiences: People who’ve already heard of you (let’s call them friends), and people who haven’t (strangers). Each group requires a different marketing approach. And each group wants something different from your website. Attracting friends If Read more…
Writing Without Waffle
Writing to get results
Highlights of my recent presentation to Asia Speakers (APSS) including: Paper-tearing exercise, 4-step copywriting formula, 10 mistakes speakers make on their websites, 2 x case studies, Q&A.
Wordy humour
Olde words
I found this list of olde words while I was uhtceare. Maybe we should resurrect some of them? 1. Owl jacket A jacket left on the back of a chair at work, so it looks as though you are in Read more…
Writing Without Waffle
Celebrating 20 years of freelance copywriting
On 6 April 2021, I celebrate 20 years as a freelance copywriter. I can’t quite believe it. That’s 240 months. 1,043 weeks. 7,300 days. And an awful lot of words. In this article, you can indulge yourself in reminiscing and Read more…
Writing Without Waffle
“What’s the best way to promote my services?”
“I’d like to write my own marketing copy but I find it awkward to talk about myself.” “The best way to promote your services is to get someone else to do it for you.” “What do you mean?” “Prospects are Read more…