You can’t escape all the chat about ChatGPT. Many people are raving about it. They’re predicting the end of the world for copywriters like me. But is AI as ‘clever’ as it’s cracked up to be? Recently, I tweeted one Read more…
Marketing online and offline events is one of the things copywriters are often asked to do. A good example is the invitation to Drayton Bird’s ‘final fling’. As the acknowledged expert in direct response copywriting, you’d expect it to demonstrate Read more…
ChatGPT can write copy (even if it can’t write very good copy), and it can write about copywriting. How does it know how to write copy? ChatGPT has been trained on 2/3 of the Internet (using Common Crawl), as well Read more…