October has been conference season. One of the events I attended was the Speaking Business Summit – online of course. The European speakers gave a presentation about innovation in speaking which made me feel really old. It seems tools from Read more…
Q. Which dinosaur knows the most words? A. A thesaurus Q: What happened when the verb asked the noun to conjugate? A: The noun declined Q: Why did Shakespeare only write in ink? A: Pencils confused him — “2B or Read more…
Did you see the news that the Argos catalogue is never to be seen again? It makes me a bit sad. But production, print and postage are expensive, so I understand why. And they will continue to sell online. As Read more…
Before you choose your copywriter, here are some of the questions to ask (with our answers): How long have you been a professional copywriter? I have worked as a full-time copywriter since 1983. I project manage a handpicked team that Read more…
At 20m, Charlie is possibly the youngest visitor to my #Copywriter Club on Facebook, now with 900+ members. I’m running a webinar for them next week, and launching a mentoring programme. (He’s the grandson of Kay, one of my team.)
I have two sisters and a brother. As children, we shared a Scalextric set. I think it was set up in a figure of eight, with a hill at one end. I remember our cat, Sandie, jumping from one loop Read more…
When I was at junior school, aged about 7 or 8, we were tasked with writing an essay about it*. Obviously, there was no such thing as Google back then. I sent a letter to the Gypsum Association requesting some Read more…