Writing Without Waffle
Writing to get results
Highlights of my recent presentation to Asia Speakers (APSS) including: Paper-tearing exercise, 4-step copywriting formula, 10 mistakes speakers make on their websites, 2 x case studies, Q&A.
Highlights of my recent presentation to Asia Speakers (APSS) including: Paper-tearing exercise, 4-step copywriting formula, 10 mistakes speakers make on their websites, 2 x case studies, Q&A.
I found this list of olde words while I was uhtceare. Maybe we should resurrect some of them? 1. Owl jacket A jacket left on the back of a chair at work, so it looks as though you are in Read more…
On 6 April 2021, I celebrate 20 years as a freelance copywriter. I can’t quite believe it. That’s 240 months. 1,043 weeks. 7,300 days. And an awful lot of words. In this article, you can indulge yourself in reminiscing and Read more…
“I’d like to write my own marketing copy but I find it awkward to talk about myself.” “The best way to promote your services is to get someone else to do it for you.” “What do you mean?” “Prospects are Read more…
The headlines scream ‘Boris says you MUST stay at home’. But the streets near me (Beckenham, south London) seem almost as busy as ever. In April 2020, the London Underground was running at just 4-5% capacity. On 4 January 2021, Read more…
We were enjoying Christmas lunch at my parents’ house when the doorbell rang. An unusual occurrence on Christmas Day. My Dad answered the door, we overheard a muffled conversation, then he scurried to make a phone call before returning to Read more…
If you were challenged to a duel, you’d be invited to choose your weapon. Fists would fight fists, swords would fight swords, and guns would fight guns. Clearly, a gun would win in a sword fight and a sword would win Read more…
October has been conference season. One of the events I attended was the Speaking Business Summit – online of course. The European speakers gave a presentation about innovation in speaking which made me feel really old. It seems tools from Read more…