As a business, are you a generalist or a specialist? Both can work. My first Saturday job (way back in the 1980s) was in a department store. A one-stop shop where anyone could buy anything. We’ve since witnessed the rise Read more…
Italian singer, Adriano Celentano, released a song in the ’70s with nonsense lyrics meant to sound like American English, apparently to prove Italians would like any English song. It was a hit.
I asked my neighbour what he did for a living. “I’m a sub-editor,” he told me, “with special responsibility for commas”. His response made me laugh. Hope it did the same to you? Punctuation matters. I’m a word geek, so Read more…
Meet Domino, my new ten-year-old rescue cat. After a couple of weeks, I noticed he was unusually twitchy. He had these episodes every couple of evenings for a few minutes where he licked frantically, his back muscles rippled and he kicked Read more…
I woke up at 4am. “Oh no, the bath is the wrong way round, the lights are in the wrong place, I’ve ordered the wrong vanity unit and the feature wall needs to be on the opposite side!” I lay Read more…
Do you promote your brand, product or service to other businesses? If yes, you’re in B2B rather than B2C (business to consumer). There is a rumour that B2B copywriting should be more formal. Also, that B2B copywriters are hard to Read more…
I co-hosted Steve Bustin’s ‘Speech Club’ last night, where he deconstructed Michelle Obama’s 2016 Democratic National Convention Speech. One of the things she said was that the Obamas teach their daughters to ‘go high’ when other people ‘go low’. She Read more…