Wordy humour
Less or fewer?
Do you get twitchy when you see the ’10 items or less’ sign in a supermarket?
Writing Without Waffle
A story about customer service
I ordered two dining sets and matching mugs from M&S but they arrived with one broken mug and one broken plate. I phoned customer service, who said they would send replacements for the broken items. Soon, a new mug arrived. Read more…
Wordy humour
Washington Post: Mensa Invitational
The Washington Post’s Mensa Invitational once again invited readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition. Here are the winners:
Wordy humour
Dan Quayle misspells ‘potato’
Of course, Dan Quayle is wrong. The right way to spell POTATO is…. GHOUGHPHTHEIGHTTEEAU GH stands for P as in Hiccough OUGH stands for O as in Dough PHTH stands for T as in Pthisis EIGH stands for A as in Read more…
Wordy humour
Friendly phrases
Writing taglines isn’t as easy you might think, as shown in this 2013 sketch by Mitchell & Webb.
Writing Without Waffle
Why you need case studies
“Speaking with clients and asking if they would like to be interviewed for a case study has been a worthwhile and eye-opening exercise.” That’s what a client told me last week. Why? Because my copywriters are all current or former Read more…
Wordy humour
Misheard lyrics
Warning: Some of these are quite rude (but that’s part of the fun of mis-hearing them):
Writing Without Waffle
New ways to think about blogging
My notes for this month say ‘write a blog post about blog posts’. So I was wondering what to write. I could start like this… Imagine buying a new outfit for a special occasion. (Assuming we’re allowed to go to Read more…
Writing Without Waffle
Affected by isolation?
We’ve probably all felt somewhat isolated over the past 18 months. Especially anyone who lives and/or works alone. And especially during periods of so-called ‘lockdown’.
But, in the same way that being alone doesn’t equate to being lonely, isolation isn’t always a bad thing.
This article covers why isolation can help in your marketing.