As you know, I’m a professional wordsmith. I take words and wrangle them into submission. I’m also an improviser. In coming months, I’m spending five days doing musical improv in Brighton, and four days doing an improv retreat in leamington Read more…
Last month, I was flattered to be approached by an editor at the Guardian to write a “lighthearted, fun piece about how to use language in different contexts to get noticed and get the result you want”. Unfortunately, the request Read more…
I wouldn’t usually write about me, me, me. But this month is my 40-year anniversary of being a professional copywriter, and I was asked to share what’s changed since I started. I always knew I wanted to be a writer. Read more…
You can’t escape all the chat about ChatGPT. Many people are raving about it. They’re predicting the end of the world for copywriters like me. But is AI as ‘clever’ as it’s cracked up to be? Recently, I tweeted one Read more…
Marketing online and offline events is one of the things copywriters are often asked to do. A good example is the invitation to Drayton Bird’s ‘final fling’. As the acknowledged expert in direct response copywriting, you’d expect it to demonstrate Read more…