I used to work at Freemans home shopping. I started as a catalogue copywriter writing product descriptions, and ended up as a senior manager with a team of copywriters and graphic designers reporting to me. I also worked in the Read more…
The tone of voice that’s suitable for marketing has shifted. As with all copywriting, you have to be sensitive to the reader. You need to recognise where they are at. “Meet them at their bus-stop” is the phrase used by Read more…
For a little light relief, watch this four-minute clip from the Friends comedy show.
How have you been feeling when marketing messages ping into your inbox? I’ve unsubscribed from more than a few. I’ve also unfollowed more people on social media than ever before. If I see a name in my inbox or on Read more…
As you probably know from your own experience, 90% of web interactions start with search*. Apart from e-commerce, people search the Internet for two reasons: information and entertainment. No-one goes to the Internet looking to be sold to. They are Read more…
Why not to use the word “awesome”, explained by the genius that is Eddie Izzard (I met him recently at the Comedy Store, London). You might also enjoy the ‘awesome’ song by Bill Engvall.
Want copy for your new website or other piece of marketing collateral? These are some of the questions you’ll be asked as part of the 360-degree consultation you get from us before we can give you a quote. You might Read more…
As you may know, one of the things I do is train recruiters how to write better job ads. I was invited to run these regular masterclasses by notorious recruiter, Mitch Sullivan. He chose me because I’m a generalist copywriter Read more…