Wordy humour
Things people say when they find out I speak Welsh
Hope you love this six-minute clip as much as I do: P.S. I don’t speak Welsh although I do know a few words. My favourite is Ach-y-fi: an expression of disgust or abhorrence.
Writing Without Waffle
Saving the planet. What role can copywriting play?
You may have noticed what divisive times we’re living in. Extremes of opinion are splitting families and friends. Here are just a few examples: Trump v Clinton Brexit v Remain Masks v No masks Vaccination v Non-vaccination Russia v Ukraine Read more…
Writing Without Waffle
Words That Change Minds
I spoke to Shelle Rose Charvet, author of Words That Change Minds, about how to use the language of influence in your copywriting. Watch the 20-minute recording here, with my added commentary in the titles to enhance your viewing pleasure.
Wordy humour
Stop forwarding
This parody song by ‘Weird Al’ Yankovic might be 10 years old but the message is still relevant.
Wordy humour
Tiddlywinks
My brother, Patrick Barrie, is World Singles Tiddlywinks Champion (it’s true)! He gets a mention in this entertaining chat about tiddlywinks. Listen from about 30 to 43 and discover delicious jargon such as squidger, squop, and the John Lennon Memorial Read more…
Wordy humour
Mission statement
‘Weird Al’ Yankovic explains (in song) why corporate jargon and mission statements are usually so pointless. The style is a parody of the ’60s folk-rock supergroup, Crosby, Stills & Nash.
Writing Without Waffle
Military language in marketing
I’ve never been comfortable with the second definition of ‘toolkit’, below. As someone who rarely picks up a hammer, it seems too macho to me. I’ve always wanted to find a more gender-neutral alternative. Sewing basket? Recipe book? I find Read more…
Writing Without Waffle
Let’s get quizzical…
Did you know that communication is all about engagement? Engaging readers via the written word on screen or in print Engaging audiences via the spoken word at on-site talks and training sessions Engaging participants online via activities they undertake One Read more…