Wordy humour
Names, names, names
Names for a typical ordinary /unknown or unidentified man around the world: Joe Bloggs, The Man on the Clapham Omnibus (UK English) Joe Schmoe, Joe Blow, John Doe, Joe Sixpack (US English) Joe Meatball (The Simpsons) John Citizen, Fred Nurk, Read more…
Writing Without Waffle
How people read
With eye tracking tools, new insights into reading processes have been discovered that affect the way we should present written information. Psychologists have now moved from a ‘word shape’ model of word recognition to a ‘letter recognition’ model. Here is Read more…
Writing Without Waffle
“How can I make my newsletter work harder?”
“How can I make my newsletter work harder?” “For a start, don’t call it a newsletter. Not many people sign up for those any more. All our inboxes are far too full.” “What should I call it then?” “I call mine Read more…
Writing Without Waffle
A little story about Staples
20 years ago, when I left corporate life as an in-house copywriter to set up as a freelancer, I decided to trade as ‘Comms Plus’. Comms, I thought, for written and spoken communications. Plus a little extra: results, positivity, a Read more…