RIP Hyundai ad.

Hyundai tried marketing a new car as ‘safe for suicide’. Such a bad idea. How did it ever get through? Unsurprisingly, the ad was killed. Top tip: Go to your local supermarket and buy a packet of Common Sense. Find out more on the BBC website.

How to get on page 1 of Google, free

An Australian chiropractor had bought a low-cost template website and contacted me when it didn’t appear anywhere in Google searches.

I edited the home page copy and changed some of the meta-tags in liaison with the developers. Within a couple of weeks, the site appeared on page 1 for a search of ‘chiropractic in [town]’. I also made the calls-to-action stronger, and my client started getting more enquiries from the site than she had before.

Appearing on search may not matter if people discover your business in other ways. But if you want your site to be found, there are certain tips and tricks you need to know.

Disclaimer: Note that Google’s algorithm is a strictly guarded secret and they move the goalposts all the time, so this is just a simple overview. (more…)