Twitter. What’s the point?

ShrugAt the time of writing this article, I’ve published 14.7K tweets (every one a gem, naturally). Wow, that’s a lot of characters. However, there currently seems to beĀ  another rash of p*rn and spam accounts that are diluting the impact.

So why do I bother?

I remember a week one November, when I won three bits of business from Twitter. That was a long time ago. In fact, I can’t remember the last time it happened. These days, it seems to be increasingly full of people tweeting into the void.

So does Twitter still have a place in your digital marketing strategy?

It depends (more…)