You wait for ages for a pink butterfly and then two come along at once. Typical. Exhibit A: NSPCC ‘Child’s Voice Appeal’ with pairs of ears flapping like butterflies. Exhibit B: Surf girl chasing a butterfly under the covers and over the landscape. It’s particularly strange when they are shown Read more…
I saw something advertised today that I’ve never seen before. H&T Pawnbrokers. The TV ad featured a chirpy, jolly animation and voiceover with the slogan: ‘There’s a new gold-rush’. I’m not sure that someone selling their gold is in quite such a cheerful mood, but then advertising reflects real life Read more…
Family Lunch Dance R..Watch the ad… The Aunt Bessie ad shows a choreographed family serving a roast lunch to big band music, and the caption ‘Another all-time family favourite’. And so it is. Watch out for Dad carving the beef with decided echoes of Morecambe & Wise. Here’s the unbeatable Read more…
I saw one at a hotel entrance the other day that reads: ‘Smoking is not allowed in this building. If you observe someone smoking, complaints may be made to the management.’ So what’s wrong with that? Well, what it actually says, is that if someone sees you watching someone smoking, Read more…
In a book of short stories by Richard Bach, there is a chapter listing *all* the signs that can be read from one point inside an airport. It starts with a complaint from a staff member that people keep asking their way. “There is a sign, but they don’t read Read more…
The Nutella ad mentions it contains hazelnuts, skimmed milk and cocoa powder. Mmm. Sounds nice. And healthy too! The ad doesn’t say anything about the sugar and fat content. Those are only listed on the label. Sugar is listed first, which means there is more of it than anything else. Read more…
It won’t be as bad as the guy in the Timberland Earthkeepers ad. He’s blown off the cliff edge, chased by bees, trips over a rock, falls in the river, is attacked by eagles…all because he’s wearing the wrong shoes. And you thought the worst the wrong shoes could give Read more…
There’s an ad where an old lady discusses the reliability of the oven she bought years ago. A good decision. Then shows off the tattoo on her wrinkled upper arm. Bad decision. That’s why I’ve never had one done.