4 x 4 x 4 approach to enhancing your homepage

4 objectives for your homepage, 4 words NOT to use, 4 elements to include

In the Lewis Carroll book ‘Alice Through the Looking Glass’, Alice fell down the rabbit hole, where she met the Cheshire Cat.

‘Pray, tell me, where should I go from here?’ she asked.

‘That very much depends on where you’re trying to get to’ he replied.

‘I don’t really care where I get to’.

‘Then it doesn’t really matter which way you go’.

Marketing is all about objectives. That’s so important I’m going to say it again: marketing is all about objectives. If you don’t know where you’re trying to get to, it doesn’t matter what you do; it doesn’t matter which way you go.

The main objective of your homepage is to get people to click the ‘buy now’ button or contact you. (Top right is the standard place for contact details, as that is where people will look.)

Aside from that, here are four more key objectives.