21st century marketing is no longer ‘top down’, where you can spread your wares on a table and hope that customers will buy what you want to sell. Instead, it’s ‘bottom up’, where customers demand what they want and you have to adapt to meet their needs. Control has moved Read more…
I was sitting under the statue of Eros in Piccadilly Circus yesterday, playing a character in a treasure hunt (not my usual occupation!). While I waited for the teams to arrive, I was people-watching and watching the ads. At first, the McDonald’s ad confused me. I glanced once and there Read more…
Can you match the name to the business? 1 Cucumber2 Splat3 No more frogs A Dating agencyB Air conditioning supplierC Painting and decorating Answers: 1B, 2C, 3A Easy, isn’t it. Is it as easy for people to guess what you do, from your business name?
[youtube http://www.youtube.com/watch?v=JeZeu8v7unM&hl=en_US&fs=1&] I couldn’t help this ad grabbing my attention. It starts, “Hey, Jackie” and ends, “Jackie, door!” In between, the script is even more surprising. Apparently, peas are ‘unpredictable, you don’t know if you’re getting a vegetable or a cannon ball’. Must admit, I’ve never had that confusion myself. Read more…
[youtube http://www.youtube.com/watch?v=kIwIdzTedts&hl=en_US&fs=1&] I first saw the Cadbury’s Chocolate Charmer ad in the middle of a Heston Blumenthal programme. Perfect product placement, mixing the art and science of cooking. However, when you read the comments about the ad on YouTube, it doesn’t seem as though it’s gone down so well. I Read more…
Dancing Arabica Bean..Watch the ad… It’s a coffee ad (I rarely drink coffee). What it reminds me of is this tea ad (I never drink tea, yuk!).
what they can do these days! This JLP ad tracks through the ages to show their ‘lifelong commitment’. The ‘continuous’ shot reminds me of the Hovis ad-of-the-decade. [youtube http://www.youtube.com/watch?v=jYOsWWKHZVw&hl=en_US&fs=1&]
1. DO NOT brief a design agency then do it yourself. The best creative work is inspired by a brief that’s not too tight, not too loose, and certainly not too prescriptive. 2. DO NOT ask for free concepts. Skilled people deserve proper payment for the work they do. 3. Read more…
So it’s time for my mobile phone contract to be renewed. I go to the website, log in, and navigate my way to the Contact page. ‘Dial 8002 free from your handset’ it says, ‘or dial 0800 977 7337 from a landline, free’. I do that, and the recorded message Read more…
between good and bad, love and hate, kitsch and bad taste: Exhibit A [youtube http://www.youtube.com/watch?v=F_-9QFvhQWo&hl=en_GB&fs=1&] Exhibit B