Bottoms up!

21st century marketing is no longer ‘top down’, where you can spread your wares on a table and hope that customers will buy what you want to sell. Instead, it’s ‘bottom up’, where customers demand what they want and you have to adapt to meet their needs. Control has moved Read more…

It’s got my name on it!

[youtube http://www.youtube.com/watch?v=JeZeu8v7unM&hl=en_US&fs=1&] I couldn’t help this ad grabbing my attention. It starts, “Hey, Jackie” and ends, “Jackie, door!” In between, the script is even more surprising. Apparently, peas are ‘unpredictable, you don’t know if you’re getting a vegetable or a cannon ball’. Must admit, I’ve never had that confusion myself. Read more…

Context is everything

[youtube http://www.youtube.com/watch?v=kIwIdzTedts&hl=en_US&fs=1&] I first saw the Cadbury’s Chocolate Charmer ad in the middle of a Heston Blumenthal programme. Perfect product placement, mixing the art and science of cooking. However, when you read the comments about the ad on YouTube, it doesn’t seem as though it’s gone down so well. I Read more…