Magners have ‘bought all the ads’ on Virgin Radio today, to make it a ‘commercial-free’ bank holiday. Commercial-free, apart from the regular announcements that Magners have sponsored the whole day. It’s what I call 21st century advertising…soft sell…added value…generating goodwill… It’s hardly commercial-free, but good luck to them.

Voice of an angel

Charlotte Church sings “I want it all” on TV and radio ads for Virgin holidays. It plays to her strengths (she’s not known for her self-restraint). Taps into the zeitgeist. And the girl sure can sing! Now that’s what I call a great celebrity endorsement.

Rhythm is a dancer

Yay, another fab ad has hit our screens! Brains, the puppet from Thunderbirds, dances a la Michael Jackson, to prove that ‘brains perform best when they’re hydrated’. I’d never heard of Drench water before. Now, I’ll never forget it. Admire its brilliance on You Tube.