I’ve spotted a new ad on my TV. A queue of people line up along a line. The VO says ‘Form a line for Formoline. Formoline.co.uk.’ OK, so the most wanted response is to visit the website. But there’s no clue in the ad about what you’ll find when you Read more…
Magners have ‘bought all the ads’ on Virgin Radio today, to make it a ‘commercial-free’ bank holiday. Commercial-free, apart from the regular announcements that Magners have sponsored the whole day. It’s what I call 21st century advertising…soft sell…added value…generating goodwill… It’s hardly commercial-free, but good luck to them.
Charlotte Church sings “I want it all” on TV and radio ads for Virgin holidays. It plays to her strengths (she’s not known for her self-restraint). Taps into the zeitgeist. And the girl sure can sing! Now that’s what I call a great celebrity endorsement.
This week, the contestants were challenged to come up with a brand identity for a new range of antibiotic tissues, and make a 30-second TV ad and poster. Team 1 designed a subtle green box with hearts on it, named “I love my tissues” (‘love’ was a heart shape), and Read more…
Two words get used separately for a while. Then they are combined with a hyphen. Finally, they merge into one, new word. There is no worldwide consensus about the day when A changes to B and B changes to C. It happens gradually. That’s the beauty of an evolving language. Read more…
Yay, another fab ad has hit our screens! Brains, the puppet from Thunderbirds, dances a la Michael Jackson, to prove that ‘brains perform best when they’re hydrated’. I’d never heard of Drench water before. Now, I’ll never forget it. Admire its brilliance on You Tube.
I rather like the new TV ads for Loyd Grossman sauces, where various characters mimic his accent and time runs out for him to speak himself. The slogan is ‘Sauces with a distinctive voice’. It fits. So why do I like it so much? Well, in NLP terms (that’s Neuro Read more…
As a fan of chocolate and chocolate advertising, this follow-up to the wonderful drumming gorilla doesn’t work for me. On any level. Don’t Stop Me Now I repeatedly watched the first one with enjoyment (surely that’s the feeling Cadbury’s want their product to inspire). I watched the second with confusion Read more…