Remember, it’s social media. By taking a social approach, I have won work direct from Twitter. Perhaps surprisingly, I was recently invited to review and rewrite a website in response to a link I tweeted to an Innocent Drinks’ game for kids! As well as following various business contacts, I Read more…
A few years ago, a local garage asked me to design an A5 ad for them. One side was to sell cars; the other to promote their repair service. It ended up quite lairy-looking, but that’s what they wanted. It was printed on a good quality card, with a laminate Read more…
Dear Letter-writers, I’ve just received a letter from a charity that starts: ‘As a valued supporter I thought you’d be interested to hear about our exciting plans…’ No, no, no! Do NOT write from the sender’s point of view; write from the recipient’s point of view, i.e. ‘Since you’ve kindly Read more…
Doug Jenner of Copy Lounge invited entrants to ‘pick this copy to pieces’: As a highly respected and passionate operator in the world of traditional and old-fashioned cuisine, Zarbo provides a highly flexible and personalised service that is tailor-made to accommodate the distinctly discerning needs of small, medium and large Read more…
The power of ‘social proof’ has become increasingly important. – When shopping around for an accountant or a plumber, you probably ask your friends and neighbours who they recommend – When booking a hotel, you might check TripAdvisor as well as the hotel’s own website – When you buy from Read more…
When I talk to non-users about social media, these are some of the most common complaints I hear: – “There isn’t enough news about my business.” – “Why is anyone interested in what I had for breakfast?” – “I just don’t know what to say.” These people may be right, Read more…
These days, more and more businesses have a Content Management System (CMS) website, or use a blogging tool such as WordPress to build their own. Quite right too. Why should you have to pay a web professional every time you want to update something? But if you don’t know what Read more…
There is a sign in a local estate agent’s window, which reads: LANDLORDSAll types of properties urgently required to meet the demand we are currently experiencing. It fails the Who cares test, doesn’t answer What’s In It For Me, and there isn’t any call-to-action. Instead, it should be written from Read more…