Bummer

I heard a coach ad on the radio yesterday, that started with various names for ‘bum’ and ended up inviting you to put yours on one of their many thousands of seats. Getting bums on seats is the supplier point of view, while passengers want their bum (and the rest Read more…

I should cocoa

I saw the purple ‘glass-and-a-half-full productions’ logo, and was looking forward to the new Cadbury’s ad. It’s a giant singing head, inspired by Ghanaian culture, intended to show their move to Fairtrade cocoa for Dairy Milk bars. The ad is very worthy, but a bit of a let-down (unlike chocolate). Read more…