The ASA has received over 350 complaints about the Government’s new climate change ad where a father reads a scary bedtime story to his daughter. Read about it on the Guardian website and let me know what you think. A similar approach was taken in recent anti-smoking ads in which Read more…
I heard a coach ad on the radio yesterday, that started with various names for ‘bum’ and ended up inviting you to put yours on one of their many thousands of seats. Getting bums on seats is the supplier point of view, while passengers want their bum (and the rest Read more…
Land’s End has always had a good reputation for customer service. For example, they sell trousers that are hemmed to your own length. In their latest catalogue, they have excelled themselves! As part of their lifetime guarantee, they now offer a FREE repair service to replace buttons, mend seams and Read more…
As well as writing without waffle for websites, newsletters and leaflets, I train people how to do their own marketing. In one exercise, I show them a page of coloured dots for 3 seconds, and ask them to count the blue ones. Then I ask how many red ones there Read more…
Tesco is replacing Buy One Get One Free with Buy One Get One Free, Later. What an inspired piece of marketing! Not only does it make them appear environmentally friendly by helping to reduce waste, but it also tempts people back to the shop a second time to claim their Read more…
What a great slogan I heard on the radio last week for a recruitment agency. That’s just it. They don’t sell jobs. They sell happy Mondays. What do you sell?
A remote control wand as seen in the newspapers this weekend.
…than that freshly dressed feeling I get at the start of the day.” Whaaaaat? It’s the opening line for a Lenor ad, but even a little imagination tells you it’s nonsense. What makes you feel better?
I saw the purple ‘glass-and-a-half-full productions’ logo, and was looking forward to the new Cadbury’s ad. It’s a giant singing head, inspired by Ghanaian culture, intended to show their move to Fairtrade cocoa for Dairy Milk bars. The ad is very worthy, but a bit of a let-down (unlike chocolate). Read more…