Copywriting for websites

A fellow speaker asked me to rewrite her website to update the content and help it get found on search engines. I edited the copy, made some design tweaks and updated her social media profiles to match. A couple of weeks later, she told me she’d got a booking from a new client to speak in Malaysia. She said; “I can’t prove it, but I think it was probably due to the new site”.

Want help with your web copy? You probably learned how to put a sentence together at school. But you may not know how to optimise your web copy for search engines, nor the marketing and psychological tips and tricks that will make site visitors take the action you want them to take.

With over 30 years’ experience as a professional copywriter backed up by qualifications, I know what copy, structure and layout works best, what doesn’t, and why. I can help, whether you’ve already written your own copy, have listed a few ideas, or don’t have a clue where to start.

When I tell people “I write websites”, some of them think I write the code. Although I tinker a bit with code (for example, I know enough to make text bold or italic, and add links or line breaks), I am not a web developer. What I do is write the words that help you achieve the results you want from your website – I’ve built a network of web designers and developers to do the techie stuff.

Another point to note is that copywriting is not the same as content writing. You can have cheap content that fills the internet with yet more useless pixels. Or you can have quality copy that achieves the results you are after.

Web copywriting is an art, a craft and a science.

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