I guess that’s the message hidden in the current Confused.com campaign. You have probably seen the TV version, with the cartoon characters dancing about to Queen’s ‘Somebody to Love’ (look where she pulls the mic stand from!) [youtube http://www.youtube.com/watch?v=MeuaMuRP9FI] Trouble is, saying ‘We have 18m million members’ is all about Read more…
What you measure depends on your objectives at the start e.g. If you’re using social media to boost your Google ranking, use Google search. Search Google for ‘Google’ then click ‘Everything’ and ‘More’ to search just blogs or ‘realtime’ tweets. (If you ‘vanity search’ your website, name or keywords, be Read more…
Yes, it’s a bus shelter. Yes, it’s been made to look like an oven, with a real heating element in the ceiling. Yes, it’s an ad, promoting the new hot breakfast sandwiches being sold by Caribou Coffee. To experience the warmth in real life, you’ll have to go to Minneapolis. Read more…
Read the guest post I wrote for Birds on the Blog
If you have a few seconds to spare, visit http://benthebodyguard.com/, then click and hold to scroll down this genius ad for a smartphone privacy app. Source: CreativePool
Visit The Oak pub in Widmore Road, Bromley, and you will see a calendar hanging over the bar, already turned to September 2011. It depicts a scene of cheering football fans with a caption that should read: Jamie Muir Scunthorpe United No. 1 Fan Guess which letter was accidentally cropped off the image? Read more…
Guess what! I can still recite the entire ‘Lipsmackin’ slogan from the 1970s’ Pepsi ad: http://www.youtube.com/watch?v=-OQc_qfPQVc Is your slogan so powerful that it will be remembered 30-40 years on?
A contact of mine recommended me to a prospective new client. Hoorah! It was in the travel sector. Double hoorah! I love travel, writing about travel, and have written for travel industry clients in the past. The prospect emailed to say: ‘Congratulations, you’re on the shortlist. Please complete this short Read more…
Read the guest post I wrote for Birds on the Blog