Picture the scene… A hungover young man is walking down the road, looking a bit scruffy and feeling a bit rough. A stranger comes running up to him and asks: “Would you like to appear in our advert? We’ll pay you!” They pick him up in a limo, drive him Read more…
We all love stories (witness the appeal of soap operas and gossip magazines). And Boots tell lots of different ones in their ‘Secret Santa’ TV ad. It starts with the premise that men are no good at buying gifts – staff in an office each pick a name to buy Read more…
“It’s Chriiistmaaaaas!!!” Except that it isn’t. It’s the middle of November. Not that you’d know it from the number of Christmassy ads that are around at the moment. Still, at least they didn’t start their Christmas advertising any earlier. As far as I know, this year’s Christmas is on 25 Read more…
“And that’s what killed Richard.” That’s the closing line of an ad about wearing a seat-belt. It explains that the initial impact didn’t kill him. His body kept travelling but that didn’t kill him. His internal organs kept travelling, and that’s what killed him. I’ve heard the script before. I’ve Read more…
Listen to Radio 4 today at 4.30pm to hear jingles through the ages.