I got a postcard through the door the other day, with a colour image on the front, and an invitation to an ‘art open evening’ on the back. It breaks some of the cardinal rules of advertising. Rule 1. Decide on the objective of your communication. Is it to get Read more…
I love those signs you sometimes see outside churches, trying to encourage people to come in. One of my favourites: Prevent truth decay, brush up on your bible. Who said God doesn’t have a sense of humour?
There just one supermarket on La Isla Bonita (Ambergris Caye, Belize). It’s called ‘Island Supermaket’ and it’s pink (although that’s not relevant to this story). It stocks just about everything you need, but of course all stock has to be imported from the mainland. If you are looking for shampoo, Read more…
Less than 4 hours after my last blog post, I was amazed to receive an email purportedly from Richard E. Grant. Wow! Is it possible that a little-known copywriter could inspire a response from a world-famous actor? Soon afterwards, I happened to meet Jenny Agutter at a charity function, so Read more…
(Read this bit in a deep, growly voice.) Tonight. On Film 4. At 11.05pm. Richard E Grant … IS … Denis the stressed-out advertising executive … who develops a boil on his neck … which grows into a second head … and … starts talking to him. (Read this bit Read more…
That’s what some people are saying about this ad. Entertaining yes. I am obsessed with chocolate. And I always drum my fingers on the steering wheel when I hear that track on the radio while I’m driving. But effective? I’m not so sure. I think this ad promotes the brand Read more…
Watch the Andrex Puppy outtakes on YouTube here. Every sheet of toilet paper is recognisable now they emboss the puppies on the roll. And people don’t even call those puppies ‘labradors’ any more! Now that’s what I call a successful brand.
In one ad break during The Princess Bride last night, I watched 12 ads (plus two by the film sponsor), and can hardly find anything interesting to say about any of them. 1. Dior Midnight Poison: Ah, the cryptic drama of perfume advertising. Perhaps inspired by the Baz Luhrmann and Read more…
Lemon The Volkswagen missed the boat. The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn’t have noticed it; Inspector Kurt Kroner did. There are 3,389 men of our Wolfsburg factory with only one job; to inspect Volkswagens at each stage of production. Read more…