On a day when the first snowfall of the season is gently settling outside my window, I bring you the ‘Bad morning’ ad: [youtube http://www.youtube.com/watch?v=5sFd5Vc_Rlo&fs=1&hl=en_US&color1=0x3a3a3a&color2=0x999999]
Love this 🙂 http://www.youtube.com/watch?v=u-6njVFEq2A&fs Hate this 🙁
When Rafa Nadal and Novak Djokovic played at the O2 this week, there was a pause while Novak had a contact lens attended to on court. Some wag in the crowd shouted: “Should’ve gone to Specsavers”! Five words that have worked very well for them. Eight words that should work Read more…
I met my army last night. Oh yes, I have my own army you know (so late-paying clients had better watch out)! As evidence, here’s the start of an email I received recently: “Please find attached an invitation to an evening reception at Napier House TA Centre, with Major General Read more…
I was at a networking event where Andy Szebeni was speaking about defining your USP. ‘Life of Brian’ was one of the visual (and aural) aids he used to communicate his main message – be different! The same message that is in my book, my own training courses and my Read more…
There is a classic marketing acronym – AIDA. It stands for: Attention Interest Desire Action Think of it this way. You grab attention by being unique Create interest by highlighting the customer’s problem Generate desire by giving a solution to that problem And then provide a process for the customer Read more…
Read the guest post I wrote for Birds on the Blog
(as you know, my strapline is ‘writing without waffle’) but there’s an exception to every rule, such as these fabulous entries to the CBS Outdoor 48-sheet long-copy competition. Click to enlarge each image. Then you can enjoy each and every word. More here
I love the bit in Curry’s latest ad when the camera flashes and R2D2 falls over, and then later when C3PO says: “Of course it was your fault.” It is also a great excuse to show the plot as narrated by a clueless girl: [youtube http://www.youtube.com/watch?v=rDFlQINIgwk&fs=1&hl=en_US&color1=0x3a3a3a&color2=0x999999] And the Eddie Izzard Read more…