Read the guest article I wrote for Marketing Lens.
Social media hit the mainstream in early 2009, so the phenomenon is nearly 6 years old. Time to come of age, perhaps? In the beginning, businesses mainly used social media for broadcasting messages. They soon learned that they get better results from engagement, not just broadcast. These days, businesses that Read more…
As you probably know, reviews, recommendations and testimonials are a really important part of your marketing.
Customer feedback surveys are a good way to collect these. They are also useful to let you know how your service is perceived and what, if anything, you need to change.
The big brands know this too.
Like me, you probably get followup emails from them asking what you think.
Getting it wrong
Here’s what Amazon sent after I did some of my Christmas shopping there…
I don’t know about you, but my iPhone has started suggesting what it thinks I want to type next. Not once has it been remotely close. Here are some of its suggestions: I love you so much fun and I have to be a good day to be a good Read more…
Back in October, I received an email from personal trainer, Chris Richards, who wanted to talk to me about writing some blog posts for his website.
During our initial conversation, I asked the objective of the blog posts. He said:
- Be found on search to drive traffic to his website
- Grow his mailing list
- Sell online personal training
However, when I looked at his website, I could see it didn’t do him justice. The copy was too long, too ‘top down’, and being centred on a black background made it hard to read. Writing new blog posts without improving the site would be a waste of my time and his money.
So we agreed a three-month programme of marketing consultancy to be implemented alongside the blog posts.
Here’s what happened… (more…)