“Tiger, tiger with refulgent conflagration in the nocturnal afforestation, kindly provide details regarding nature of supernatural identity responsible for your design and technology.” A bureaucrat From ‘The Art of Looking Sideways’ by Alan Fletcher
Here are five more ways to enhance your website. Part one of this article was published last month. Choose your images carefully Just because you can do a Google image search and find pictures doesn’t mean those images are copyright-free and available for you to use. You can source images Read more…
At the moment, there is a massive trend towards humour and irony in product copy. Sales are being boosted by viral reviews on Amazon and creative descriptions on eBay. These examples may be among the funniest things you’ll ever read. Perhaps you can use them to inspire your own copywriting. Read more…
Do you remember the Silentnight bed adverts that featured a hippo and a duck? Freemans used to sell cuddly toy versions of the hippo and duck, and someone wrote this description in the catalogue: ‘Henry Hippo is 24 inches high and comes in his own striped pyjamas.’ Oops! It fails Read more…
This is the top half of an ad I saw in my local paper this week. Ha ha! He’s cleverly riding on the back of the current hype about the new Bond film, Skyfall. The image doesn’t work so well on his website though, as I can’t be sure what Read more…
I was at an event that included seminars on various subjects. One seminar was about websites. After 30+ years as a copywriter, and 10+ years writing websites, I’ve written 100s of them! In fact, my next ebook and matching keynote speech is ‘How to write your own website’. You get Read more…