It’s good practice to track your web stats to monitor the performance of your website. Although the most important measure is the number of visitors it converts into customers, you can use the information to redesign the site and make it more effective. In the early days of web design, Read more…
Acronyms are a useful way to help you remember things. F.A.S.T. is a great mnemonic* to remind you what to do if you witness any of the symptoms of stroke. I didn’t know that beforehand. I do now. Watch the ad on YouTube.Read about the Department of Health campaign. Many Read more…
“Customer driven” as seen on the back of a haulage van. It’s clever, as it has meaning on more than one level. But it’s stupid, because the customer doesn’t drive the van. If it were on a self-drive vehicle, that would be a different story… P.S. My thanks to Clive Read more…
with Aleksandr Orlov, the founder of www.comparethemeerkat.com. Who would have thought of advertising a cost comparison website by building a spoof? That’s inspired today’s tip: I once heard of a man who was lucky enough to be able to travel the world and see everything he’d ever wanted to see. Read more…
Some of the ads may be better than the programmes that surround them, but many people perceive the noise volume of the ads to be louder. My tip: It’s no good being better than the rest if you do something that p*sses people off so much that they’d rather go Read more…
I’ve lost a bit of weight recently, and all my clothes are falling off me (ooer, missus). So I went shopping to buy some new clothes in a smaller size. I chose a few things in BhS*, but when I got to the till, the sales assistant said: “If you Read more…
One of my clients uses Constant Contact to issue email announcements to his clients. Unfortunately, he gave one of his employees the login details. The employee – thinking he was doing the right thing – sent all their clients a message announcing the launch of their new websites. Unfortunately, the Read more…
“I don’t believe it!” Friend H visited recently and asked me how I keep my whites so white. We actually had a serious discussion about washing powder until we realised what we were doing. Then I remembered when I went camping years ago with friend S, and we decided that Read more…
Burger King has a new, funky advertising agency – Crispin Porter and Bogusky. So far, they have created three campaigns that have not only been talked about (a good result) but also heavily criticised (not a good result). The first was called “Whopper Virgins”, where they took burgers from Burger Read more…
Spam is the curse of the Internet age. When it’s not someone trying to nick your identity or your money, it’s someone trying to sell you something. Now and again I’m happy to point you to someone else’s blog. SEOMoz.org have brilliantly illustrated a spam post about how to sell Read more…