May 2016

Sainsbury’s: What in the world were you thinking?

You might have seen this story; it was all over the press and social media this month. Here’s the ad that caused all the trouble (published 12 May, page 14, Camden New Journal):

Sainsbury's

Putting aside the fact that a £5.2billion organisation wants a local artist to paint their Camden canteen for nothing, the copy is appalling.

I had planned to list all the errors, but it’s SO bad, I almost lost the will to live. Here are just a few:

(more…)

By Jackie Barrie, ago
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