The Little Fish Guide to Networking launched June 2011 and was nominated for a Small Business Book award 2012, ending up 11th in the Marketing rankings with 460 votes. The Little Fish Guide to DIY Marketing launched June 2010. I’m thrilled that both books reached top ten in the Sales Read more…
I’ve rarely seen so many clichés in one piece of text: “Working in partnership” “Integral part of the team” “Only ever as good as our last job” “No matter how big or small” “Going that extra mile” What’s more, all these phrases are meaningless. Every supplier wants to ‘work in Read more…
Dearest creature in creation,
Study English pronunciation.
I will teach you in my verse
Sounds like corpse, corps, horse, and worse.
I will keep you, Suzy, busy,
Make your head with heat grow dizzy.
Tear in eye, your dress will tear.
So shall I! Oh hear my prayer.
Just compare heart, beard, and heard,
Dies and diet, lord and word,
Sword and sward, retain and Britain.
(Mind the latter, how it’s written.)
Now I surely will not plague you
With such words as plaque and ague.
But be careful how you speak:
Say break and steak, but bleak and streak;
Cloven, oven, how and low,
Script, receipt, show, poem, and toe.
Hear me say, devoid of trickery,
Daughter, laughter, and Terpsichore,
Typhoid, measles, topsails, aisles,
Exiles, similes, and reviles;
Scholar, vicar, and cigar,
Solar, mica, war and far;
One, anemone, Balmoral,
Kitchen, lichen, laundry, laurel;
Gertrude, German, wind and mind,
Scene, Melpomene, mankind.
As well as knowing about spelling and grammar, a writer has to be many things. In this article, I share my top seven writerly attributes. 1. Psychic: To get inside the mind of the reader – to work out what message needs to be communicated, what channel will be most Read more…
When Rafael Nadal and Novak Djokovic played tennis at the O2 in November 2010, there was a pause while Novak had a contact lens attended to on court. Some wag in the crowd shouted: “Should’ve gone to Specsavers” — five words that have proved very effective for the company. It’s Read more…
As a copywriter, I’m often asked what I think about txt spk. I’ve always said it’s OK as another language, but not a replacement language. It’s not (yet) appropriate in academic writing or business writing. But, language is continually evolving, the word ‘innit’ is in the OED, and – just Read more…