Writing Without Waffle
Copy disasters of the month
People often send me copy mistakes they find, and I can’t help proofreading as I go about my day. Here are some disasters I’ve seen in the past month, with added commentary.
Opening an online chat with Apple Support:
Hey there, Jackie! I am Senior Advisor, Brandon! First off, I’d like to thank you for taking the time to work with us on your issue. How are you doing?”
Brandon may be trying to be friendly but this is not helpful. All I want to do is find a solution to my problem. Not engage in inane chit-chat with too many exclamation marks.
But it got worse. Here’s how the chat ended:
“Since it worked prior to changing what was changed, then something may need to be changed again.”
Er, yes. Although that’s not exactly the answer I was hoping for.
[hr]