Writing Without Waffle
Another rant about AI
You can’t escape all the chat about ChatGPT. Many people are raving about it. They’re predicting the end of the world for copywriters like me. But is AI as ‘clever’ as it’s cracked up to Read more…
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You can’t escape all the chat about ChatGPT. Many people are raving about it. They’re predicting the end of the world for copywriters like me. But is AI as ‘clever’ as it’s cracked up to Read more…
Marketing online and offline events is one of the things copywriters are often asked to do. A good example is the invitation to Drayton Bird’s ‘final fling’. As the acknowledged expert in direct response copywriting, Read more…