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"I’m very impressed. You have completely understood everything and written it down very simply on one page.
If I put all my team behind it for 100 years, they wouldn’t come up with a letter as good as that.”
“We are pleased with the tone and feel of the writing – we feel it will sit well with the style of our website, our personalities and the products we sell. We have been very pleased with all the work you have done and especially with the speed in which you have done it.”
"This week I have received three requests via the fabulous website that you created for us. Two of those have been converted to clients who were over the moon, the third I will call on Tuesday.
Thank you. Thank you. Thank you.”
I believe websites have two audiences: People who’ve already heard of you (let’s call them friends), and people who haven’t (strangers). Each group requires a different marketing approach. And each group wants something different from Read more…
Highlights of my recent presentation to Asia Speakers (APSS) including: Paper-tearing exercise, 4-step copywriting formula, 10 mistakes speakers make on their websites, 2 x case studies, Q&A.
I found this list of olde words while I was uhtceare. Maybe we should resurrect some of them? 1. Owl jacket A jacket left on the back of a chair at work, so it looks Read more…