There is a TV ad currently running for ICS Learn, where a very nice actress recites very nicely a list of all the courses they offer. Still pictures pop up behind her depicting each course. There’s not enough room to show all the courses at the same time, so some of the images are replaced with others.
A list like that would be fine if presented in a printed brochure. But it’s no good as a TV script.
ICS appear to agree with me, as they are phasing out these old ads and replacing them with new ones, as shown here.
The first one is waaay better than the current ad. It focuses on one person’s story, as told by a fine young actor. Mind you, I still think they have given him too much to say.
The lesson is keep it simple!