Stating the obvious. Just one of the things you learn *not* to do on the Copywriting for Recruiters course I run with Mitch Sullivan.


  • ‘We have a vacancy…’
  • ‘We are recruiting for…’
  • ‘We’re hiring…’

Well, yes. It’s a job ad.

Equally, you don’t need to tell accountants they should be ‘Good with numbers’ or managers that they will be ‘Responsible for a team’.

Other nonsense includes: ‘Working both as an individual and as part of a team’, and ‘Liaising with people at all levels’. You can exclude any requirements that really mean ‘Do your job’.

And you don’t have to say things like ‘Ensure H&S requirements are adhered to’. Instead, delete anything that just means ‘Obey the law’.

Finally, don’t make statements such as ‘Integrity and trust are paramount’. No one would ask for someone *without* integrity or trustworthiness. So you don’t need to say it.

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Bob Lang · June 6, 2018 at 12:38 pm

Just spotted this in a current job ad: (quote)With a high percentage of customer being in the Retail directorate – you will participate in a weekend cover rota to provide the service that they require.(end)

So, it looks like the plural of “customer” is “customer” – I guess I missed that memo.

Presumably the Retail Directorate is the purchasing wing of SPECTRE. “Retail” gets a capital letter, but “directorate” doesn’t.

“you will participate in a weekend cover rota ….”, or you will be liquidated!

Jackie · June 6, 2018 at 12:47 pm

Or, to rewrite it in a more user-friendly way: ‘You might have to work weekends.’

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