It’s the third time I’ve used this facility recently. Each time, I’ve pre-bought my ticket online, arrived punctually at East Croydon station, then had to choose a queue from the eight tentacles of twitchy commuters encircling the machines in the centre of the concourse and hesitantly navigating their way around the touch screen maze. It’s a badly designed layout and non-intuitive interface. Just what you don’t need when people are in a hurry to catch their train!
Good, bad and ugly ads
Oh what a lovely bit of copy
I saw this ad on the train yesterday, and read it several times out of pure enjoyment. How refreshing to see the copy over-riding the visuals (because we all know what mattresses look like). What Read more…
Jackie Barrie, Writing Without Waffle · November 6, 2010 at 9:06 am
Coming back from Brighton, I bought a ticket from the nice man behind the counter. He told me the train time and platform it would be on. He confirmed the off-peak price would apply. And he gave me a lovely smile which made my day.It's called 'customer service'. Sometimes, a bit of human interaction is worth the extra cost.
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