I saw one of the new British Airways posters today. It reads:
“In 2012 we’ll fit enough cable on board to lap an Olympic track 80 times”
So they’re jumping on the Olympic bandwagon. Fair enough. But what’s in it for me, the potential passenger?
- What is all that cable for? Is it to make the plane work? I’d hope so – that’s the minimum standard that customers expect.
- Is it to make the entertainment system work? Then tell me, so I know I’ll have a better in-flight experience.
- Is it just to say ‘BA is big’? I think I knew that. But I’d want to know how much cable is in everyone else’s planes too, to make an informed judgement (although I don’t care that much about cables, to be honest).
Anyway, does bigger necessarily mean better?