Are we connected on LinkedIn?
If yes, you’ll see I often post typos and examples of great copy I’ve seen while I’m out and about, in the hope that people will learn something from them and the comments they inspire. My posts usually get a bit of engagement.
One of them ‘went viral’ a while ago.
I critiqued a poster I’d seen at London Bridge station and got 165,597 impressions, 506 reactions, 219 comments and 4 reposts.
I was also particularly pleased with a comment I made recently on a post by copywriter, Dave Harland. He told the story of when he asked an unexpected question, and why taking people by surprise is a useful copywriting technique.
My comment got 11 ‘likes’, Dave said it was the comment he ‘got out of bed for today’, and another Dave said I’d ‘won LinkedIn’ that day!
As you can imagine, LinkedIn is a veritable playground for copywriters, and I have loads of them in my network.
I was recently invited to contribute to two blogs by other copywriters:
Jonathan Wilcock asked senior copywriters how to live a long and happy copywriting life. There’s lots of great advice in there, and the article is as well written as you’d hope.
I was also also asked to send in my thoughts for an article by Fi Shailes, Key advice for content and copywriters in 2025.
And finally… the word I submitted was included in the grand final of David McGuire’s World Cup of B2B bullsh*t.
What this means to you
If you want a copywriter, perhaps one that is praised by other copywriters is a good one to choose?
What this means to me
Hmmm, maybe I spend too much time messing around on LinkedIn?