1. Use ‘friend lists’ to send separate status updates
Go to your Profile
> Friends
> Edit friends
Choose ‘All friends’ from the dropdown list
> Create a list
(Or hover beside each x symbol to ‘Edit lists’ you have already created)
Click the Facebook logo and write your status update
Click the padlock symbol
> Custom
Under ‘Make this visible to’ choose ‘Specific people’
Type the name of your list e.g. ‘work’ or ‘home’
> Save setting
> Share
To check that it has worked the way you want…
Go to Account
> Privacy settings
> Customise settings
> Preview my profile
Type the name of an individual from your list/s, to see what they see when they look at your profile
2. Create a Facebook Page
Your Profile collects Friends; while your Page collects Likes (previously known as Fans). Your Page must be connected to your Profile (although if you don’t click to ‘Like’ your own Page, no-one will know you have anything to do with it).
Click the Facebook logo top left
> Adverts and Pages (which may be under ‘More’ in the left hand column) OR Search for ‘Pages’ and click the icon that looks like blue and green speech bubbles (NOT the icon that says ‘App’).
> Create Page
Choose:
Local business or place
OR
Company, organisation or institution
OR
Brand or product
OR
Cause or community
Choose Category
Name your page after your company (or for SEO)
N.B. Your Page Name Must Have Initial Capitals or Facebook Will Reject It!
Tick T&Cs
Get started
[EDIT: Since the launch of Google+ circles, Facebook has now changed the way it manages friend lists]