When you’re writing for high-end clients, you need to use a different tone of voice than you would for mass market.
Customers who have a lot of money to spend are more likely to choose a brand, product or service due to word-of-mouth recommendation than to be pulled in by ‘traditional’ marketing tricks.
Your copy, therefore, needs to explain the selling points but in a respectful, informative way. Give them the information, but don’t sound desperate. You can’t ‘hard sell’ to them. You want to sound exclusive and special.
Meet your lifestyle copywriter
As a journalist and copywriter, Jennifer has written for a men’s fashion and style magazine, a classic single malt whisky brand, and an award-winning cheese and chutney company. Her core skill is writing for luxury brands, including ads, web copy, brochure copy, product names and descriptions, blog posts and social media updates.
Take the first step
Want copy with a luxury tone that hits the mark? Contact us to discuss your lifestyle copy.