Generalist copywriting

When you start as a copywriter, many advisors say you need a niche. This isn’t necessarily true. Many copywriters can write about any topic. That’s because the secret is in the research. We know the right questions to ask. The principles that lie beneath all effective copywriting remain the same.

It doesn’t matter what sector you’re in, what your brand is, or what product or service you’re trying to promote, we can write about it in a way that ‘sells’ it to your ideal audience.

We follow the tried-and-tested principles of AIDA – Attention, Interest, Desire and Action. These have underpinned all good marketing and advertising for decades.

The only recent addition you might see is C for Conviction (it’s usually before the final A). That means third-party endorsements such as testimonials and case studies. Of course, we can write these too. They’re extremely useful to help identify your core selling messages and the specific language that will appeal to your customers.

Sara Meet your generalist copywriter

As a journalist and copywriter, Sara can write about almost anything. Let us know your subject area, and we’ll confirm whether or not we can help.

One of her favourite things is editing long copy to make it shorter and more succinct. She spent a career doing this in the fast-moving world of news media, and is super-speedy at making copy more concise.

Take the first step

Contact us to discuss your copy.

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