Generalist copywriting

When you start as a copywriter, many advisors say you need a niche. This isn’t necessarily true. Many copywriters can write about any topic. That’s because the secret is in the research. We know the right questions to ask. The principles that lie beneath all effective copywriting remain the same.

It doesn’t matter what sector you’re in, what your brand is, or what product or service you’re trying to promote, we can write about it in a way that ‘sells’ it to your ideal audience.

We follow the tried-and-tested principles of AIDA – Attention, Interest, Desire and Action. These have underpinned all good marketing and advertising for decades.

The only recent addition you might see is C for Conviction (it’s usually before the final A). That means third-party endorsements such as testimonials and case studies. Of course, we can write these too. They’re extremely useful to help identify your core selling messages and the specific language that will appeal to your customers.

Meet your generalist copywriter

As a generalist copywriter, Tina writes for clients across the private and public sectors, and can tackle almost any writing challenge you choose to throw at her.

She’s written about health, travel, food and drink, personal finance, business and many other subjects for B2B and B2C readers. She started out doing sub-editing shifts on national newspapers and magazines including the Daily Mail, Telegraph and Independent.

Her range of hobbies is as wide as her writing experience.

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