I’m loving the new MFI ads, with couples and families arguing in room sets while the camera pans back to show them in the store with a surprised shop assistant looking on.

Brilliant! A great way to show that people buy lifestyle, not product.

Mind you, I’m still not sure whether I’d want to shop there, as their reputation has not quite caught up with Ikea (in my opinion). Time to ‘do a Skoda’ perhaps?

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