Acronyms are a useful way to help you remember things.

F.A.S.T. is a great mnemonic* to remind you what to do if you witness any of the symptoms of stroke.

I didn’t know that beforehand. I do now.

Watch the ad on YouTube.
Read about the Department of Health campaign.

Many business-owners try to sell themselves through awareness advertising (like the big brands do), but it serves us better to demonstrate our expertise by sharing useful information.

Next time you produce any marketing communications, why not try the ‘public service announcement’ approach? It may not get results FAST, but it will get results.

* Way to remember things

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