Regular readers will know that I occasionally treat myself to watching this girly chat show as I eat my lunch.

I’ve written before about Café Switch coffee and Brantano shoes who used to sponsor the programme. Now the show is topped and tailed by Maltesers.

I think the actress in these ads is brilliant!

But I’m slightly worried that the sponsorship won’t help the brand…it obviously hasn’t worked for the brands that preceded it, or they would still be the sponsors.

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