“Men wanted for hazardous journey. small wages. bitter cold. long hours of complete darkness. constant danger. safe return doubtful. honour and recognition in the event of success.”

Advert placed by Ernest Shackleton for the 1914 Antarctic Expedition

“Wanted. Young, skinny, wiry fellows not over 18. Must be expert riders, willing to risk death daily. Orphans preferred.”

1860 Pony Express ad in California

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