As used in the Bakers’ dog food ad shown in the breaks in the Dog Whisperer programme.
A good lesson about media buying, and being in the right place at the right time.
Today’s task is to watch what’s on and place your ads accordingly.
P.S. Kibbles remind me of Tribbles (the small furry aliens in Star Trek). Wikipedia says a tribble is purring in a cage on Montgomery Scott’s desk at the Starfleet outpost at Delta Vega in the new Star Trek movie. Grrr, I missed it. Now I’ll just have to watch the film again, sigh.