Huw Williams sent me his interpretation of some web copy that appalled him:
Categories: Writing Without Waffle
Lessons from 25 years of freelance copywriting
On 6 April 2026 it’s 25 years since I started my freelance copywriting business. I was thinking about the changes I’ve seen since 2001, and summarised the top 25 in this article, drawing out lessons Read more…
1 Comment
Mark Pearce · April 4, 2017 at 5:23 am
It’s incredible how many company websites are full of waffle like this. What’s more incredible is these companies don’t identify with phrases that drive customers away.
I’m enjoying the blogs and the website, Jackie. I should have visited sooner. Keep up the great work.
Mark
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