In a crackly old recording, the grandfather of advertising praises direct response copywriting. (BTW, that’s the kind of copywriting I do.)
Categories: Writing Without Waffle
Writing Without Waffle
Playing with words
As you know, I’m a professional wordsmith. I take words and wrangle them into submission. I’m also an improviser. In coming months, I’m spending five days doing musical improv in Brighton, and four days doing Read more…
