as the result of an ad?

I had to answer that question as part of a copy test when I applied to go to copywriting college years ago. Many, many years ago. So many years ago that the acceptance letter from Watford College was written on a typewriter.

I think I argued that no ad had ever changed my buying behaviour – oh, the foolishness of youth!

So, what would your answer be?

1 Comment

Jackie Barrie, Writing Without Waffle · April 30, 2009 at 3:39 pm

Here are some of the answers I received via Twitter:”Are you suggesting that I am influenced by advertising? How very dare you?””I bought a lipstick in the classic matte red.””A box of OMO”

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