What’s the last thing you bought

as the result of an ad?

I had to answer that question as part of a copy test when I applied to go to copywriting college years ago. Many, many years ago. So many years ago that the acceptance letter from Watford College was written on a typewriter.

I think I argued that no ad had ever changed my buying behaviour – oh, the foolishness of youth!

So, what would your answer be?