I have an IT client whose company name comprises 4 initials. It’s hard to remember as it’s hard to connect any meaning
to them. I solved the problem by designing a logo using each initial as a 3D ‘key’ from a keyboard, and by writing a range of quirky headlines starting with those 4 letters.

The HSA is currently running a series of ads that address the same problem in a similar way.

Scene 1: Woman stroking donkey
Copy: ‘Housewife Shakes Ass’

Scene 2: HSA Logo
Copy: Healthplans Simple Affordable

A great example of How to Sell with Acronyms!

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