Watch this.
Which dancer stands out for you?
I bet it’s the one that’s doing her own thing.
There’s a lesson here about USPs – Unique Selling Points. If you want to be noticed, do something different from the rest.
In my dream last night, I was in a restaurant, redesigning it in my head to include a water dispenser. There’s rarely enough water to drink in restaurants, don’t you agree? Anyway, Fred Sirieix came Read more…
As you may know, I’m a speaker/trainer as well as a copywriter. Last month marked 19 years since I first visited a PSA region. The meeting was in Leatherhead. Reg Athwal was the RP, Nigel Read more…
There’s more than one way to write anything. As a copywriter, one of the most useful things I learned from Shelle Rose Charvet’s book, Words that Change Minds, is the concept of ‘towards’ and ‘away Read more…