On 6 April 2026 it’s 25 years since I started my freelance copywriting business. I was thinking about the changes I’ve seen since 2001, and summarised the top 25 in this article, drawing out lessons Read more…
“Hello, I’m a blog post. And I’m talking to you, dear reader. Can you hear me?” Blog posts are an example of one-to-many marketing. The content sits on my website, hoping to be found, possibly Read more…
There’s a difference between coaching and mentoring. A coach helps you find the answer from within yourself, while a mentor tells you what you don’t already know. I can do both. I’m a lifelong learner Read more…