I’m often telling my clients that ‘bottom-up’ testimonials sell you far better than ‘top down’ marketing-speak*. And that customer reviews are becoming increasingly important as sales tools e.g. Amazon and Tripadvisor.

But what do you do if you get a bad review?

<a href="http://www.newsshopper.co.uk/yoursay/letters/4060833.PubSpy_challenged_to_a_duel_as_boozer_responds/
“>Pub owner challenges mystery reviewer to a duel.

With a great sense of humour like that, I bet the pub gets more custom now!

* That’s why testimonial writing is one of the services I provide.

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