When Rafa Nadal and Novak Djokovic played at the O2 this week, there was a pause while Novak had a contact lens attended to on court. Some wag in the crowd shouted: “Should’ve gone to Specsavers”! Five words that have worked very well for them.

Eight words that should work very well for Terry’s Chocolate Orange: “Smash it to pieces. Love it to bits.”

And three little words that work very well for me: “Writing Without Waffle”.

More on the power of slogans in my guest blog post earlier this month.

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