The Head & Shoulders slogan: ‘Making heads happier’ is as good as this slogan is bad.
Another good one is the Aldi slogan: ‘Great food, great prices, pass it on’. It has the benefit and a call to action. Like on Twitter, saying ‘Please Retweet’ (or ‘Pls RT’), it results in more people actually doing what you say.
Do you agree?
Please comment below!