I walked past this shop when I was in Brighton the other day, and was struck by the simplicity of their logo. With just a few black-and-white squiggles, you ‘see’ the proud face of the King of the Beasts. When I draw a mouse, I just include a pointy nose, Read more…
On Saturday, I attended the London region meeting of the Professional Speakers Association, which is held in the lovely Art Deco RIBA building near Regent’s Park. As I sat and waited in the foyer for my guest to arrive, I watched one attendee after another walk in and ask the Read more…
I was on a train that had ‘RAPE HER’ written in big red letters with an arrow pointing to a particular seat. It was a crowded carriage but the graffiti put an ugly thought into everyone’s heads and no-one wanted to sit there. Even though we didn’t want to read Read more…
Your task is to say the colour not read the word: RED BLUE GREEN PINK BLACK RED YELLOW PURPLE GREY ORANGE Did you find that tricky? Once reading has become automatic, your brain can’t *not* do it. This gives copywriters a power and responsibility when we’re writing text for posters, Read more…