A new copy of the Yellow Pages has just dropped through my letterbox, and it’s smaller than it used to be. It’s now smaller than all the others, so of course, I put it on top of the pile.
Shame I’ll never use it, as I use Google these days. How about you?
Top tip: Before you take an ad with Yellow Pages (or any other directory) phone the people in your sector who already advertise with them, to see if it works or not. Then you can make an informed decision.
Robert Hempsall · September 14, 2010 at 11:23 am
It would be interesting to know what has driven the move towards a smaller yellow pages. Decreasing revenues would be my guess, but fortunately for them, they have paper and digital channels covered
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